Marketing Snapshot 4.0: The Future in a Glance

June 29, 2021  1522 Views

The realm of Marketing is characterized by a continuous revival of trends especially in this era where everything is insanely evolving and Technology is taking over the world. 

And here comes the challenge of businesses that need to respond rapidly to these changes while maintaining a creative mindset.

This summarizes the theme of the fourth edition of our event Marketing Snapshot: The Future in a Glance, which was held in Tunis Business School on the 12th of June, 2021.

Let’s take a look at the previous editions: 

Marketing Snapshot is TBS Junior Enterprise’s annual event that mainly tackles marketing from a variety of angles. In the previous editions, we broke down the fundamentals of marketing, then dived into its dynamics and discussed the recent trends.

A glimpse of this year’s edition:

This year was an opportunity for both students and Marketing experts to connect and exchange expertise and knowledge about the future of this field and the effects that Technology has on it.

After the welcoming ceremony, the participants were invited to attend the job fair where students who were looking for internship offers got to explore opportunities offered by various companies and start-ups in multiple fields.

TBS Students during TBS JE’s Job Fair

Then, we proceeded to the second part of the event which was a panel that gathered four experts in the fields of Marketing, Growth Hacking, and Digital Transformation.

Mr. Moez Hrizi, the CEO and founder of DigiPerfect, and Mr. Sami Ben Jannet, the CEO of Nicetek shared their enriching expertise and their endless passion for marketing.

Both of them highlighted the importance of this field; “Marketing is the profession of the future and the key to the success of any business.” as Mr. Hrizi said.

They also affirmed that marketers are always in a race to adapt to the continuous shifts in this sector that became more and more dependent on technological advances.
Mr. Youssef Ben Younes, Marketing Director at Artify and Former Growth Hacker at Tayara, led an enlightening discussion on growth hacking and unveiled its crucial role in attaining as many potential clients as possible while spending as little as possible.



The panelists of the 4th edition of Marketing Snapshot: Mr. Youssef Ben Younes, Mr. Sami Ben Jannet, Mr. Mohamed Amine Khiari, and Mr. Moez Hrizi

The event was closed by the musical performance of the talented Houyem Boukthir that charmed all the participants and guests.

We would like finally to thank all the attendees, sponsors, and partners for being present and contributing to the success of our event.

We cannot wait to meet you in the future editions!